Why Most B2B Web Sites Don’t Work

This is a good article on “How to Use Direct Marketing Principles to Fix Your Web Site and Get More Qualified Leads ? Immediately”

  • Step One: Focus on getting a response
  • Step Two: Write a Killer Headline
  • Step Three: Write killer copy that tells your story conveniently
  • Step Four: Use plenty of testimonials, and then use some more
  • Step Five: Don?t rely on your prospects to figure out anything use a strong call to action for everything on your site.
  • Step Six: Consider your quid pro quo. If you want a lead, give something of value. Want more leads? Give more value.
  • Conclusion: Think like an infomercial, not a beer ad

Full article on Why Most B2B Web Sites Don’t Work