This is a good article on “How to Use Direct Marketing Principles to Fix Your Web Site and Get More Qualified Leads ? Immediately”
- Step One: Focus on getting a response
- Step Two: Write a Killer Headline
- Step Three: Write killer copy that tells your story conveniently
- Step Four: Use plenty of testimonials, and then use some more
- Step Five: Don?t rely on your prospects to figure out anything use a strong call to action for everything on your site.
- Step Six: Consider your quid pro quo. If you want a lead, give something of value. Want more leads? Give more value.
- Conclusion: Think like an infomercial, not a beer ad