This is why Richard Branson is so successful.
Backstage in Moscow. Richard Branson is speaking before me. He asks me if I ever fly Virgin; I admit that I never have. He asks me to try it. I say to him: “If Richard Branson asks me, I guess I have to.” He then gets on his knees and starts polishing my shoes with his jacket in order to convince me. Can it get any better than this?
Virgin is successful because they have unbelievable customer service. And it comes from the top.
Check out the link for the picture. So funny.