The Art of the Customer Surveys

Have you ever taken a business survey where you just wish it would end?  I have.  I think surveys should be really simple.  Just a handful of questions.

This article discussing how just the wording of a survey can throw off the results and the bottom line is really just one question.

According to Dave, some of the most revealing customer surveys can be quite simple. Dave cites Fred Reichheld’s idea that one can distill customer satisfaction surveys down to one question:

“Would you recommend our service to your friends and colleagues?”

This is a powerful question because it gauges whether or not customers like your product enough to put their own reputations on the line with their friends and colleagues.

OPEN Forum by American Express OPEN | The Art of the Customer Surveys.