This is the type of charity work that I find inspiring. Give where you do business.
Sir Richard Branson, founder of the Virgin Group, announced that Virgin would help to create a vital new elephant corridor, north of Mount Kenya, which would provide a lifeline for local communities and the dwindling elephant population in the region.
Around 2 000 elephants, part of the Laikipia-Samburu elephant population, will benefit from the Virgin Mount Kenya Elephant Corridor, which will cost up to $1mn to build and maintain over the next ten years. Sir Richard is donating $250 000 to the project. It will be created between the Ngare Ndare Forest Reserve and the Mount Kenya National Reserve, enabling elephants to benefit from the diverse resources offered by each habitat. Mount Kenya is a World Heritage site and one of the most impressive landscapes in Eastern Africa.
Sir Richard made the announcement as he arrived in Kenya to launch Virgin Atlantic’s new daily service between London Heathrow and the Kenyan capital, Nairobi.
Read entire article allAfrica.com: Kenya: Virgin to Help Build Elephant Corridor