My role model Richard Branson launched Virgin Money USA.Â Very exciting.Â Great news.
A woman wearing a T-shirt with the slogan “Go fund yourself” across her chest offers me a grilled shrimp hors d’oeuvre. Another woman, dressed as a “Georgette” (a female version of George Washington), hands out dollar bills with a blank face on the front. The scene? A launch party in Boston for Richard Branson’s new company, Virgin Money USA. The message? Branson’s new firm will change the face of money by replacing inflexible loans from big banks with a more personal, nimble approach to lending.
With Virgin Money loans and mortgages you’re the big cheese. You don’t have to follow the bank’s rules because, well, there is no bank. That’s what we call changing the face of money. Call it freedom. Call it control. It just feels good.