Virgin’s brand is unique in the world.Â Virgin has so many companies (350+ right now) and they span a very broad range of categories that there really is nothing that Richard Branson wouldn’t do with some exceptions.
So what does entrepreneurial branding’ mean? Entrepreneurial branding is about being: hands-on, holistic (looking at and trying various branding techniques, not just one), taking responsibility for lots of things, being really open-minded, understanding the overall business you work in as well as affiliated businesses, and so on. Of course, most branding jobs would require these skills / attitudes / approaches, and, yet, certainly, the bigger the organization you work in, the more you have to work on other things i.e being an expert in your job role, focusing on thorough success in your job role, and so on the focus being on your job role’ in the sense that the scope to do other things isn’t so great (compared to a smaller organization) and you will be judged more on your job role’ than what you do outside it (however, it is rarely quite as black and white as this).
If you want a role model for entreprenurial branding’ it is Richard Branson: lots of open-mindedness, ideas, trying-new-things, advertising, pr, publicity, taking responsibility for lots of things – and so on. In today’s world where advertising is becoming so much more complicated, where digital and traditional advertising are merging, and so on, it is even more important than ever for people looking for jobs in this industry to have this entrepreneurial branding approach.