It’s Halloween. I’m going as James Bond tonight with the family. It’s going to be fun.
My marketing lesson for today came from Bruce Springsteen. He released a Halloween themed video and a free download of the audio. What great marketing. Tying a a free gift with a holiday. It is getting a massive amount of news coverage and of course traffic for Bruce.
So think about how you can tie yourself or one of your products to a holiday.
Check out the video here: