Bruce Springsteen Marketing Lesson

It’s Halloween.  I’m going as James Bond tonight with the family.  It’s going to be fun.

My marketing lesson for today came from Bruce Springsteen.  He released a Halloween themed video and a free download of the audio.  What great marketing.  Tying a a free gift with a holiday.  It is getting a massive amount of news coverage and of course traffic for Bruce.

So think about how you can tie yourself or one of your products to a holiday.

Check out the video here:

Bruce Springsteen News:

Bruce Springsteen News: